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Andreas Maeckler (ed.) |
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A practical manual for authors, book sellers and publishers. New York's Mike Shatzkin offers a scientific outlook on how the book market will change in the next ten years. Other topics: how authors become their own publishers; Books on Demand- data formats, distribution, prices. Establishing and using a personal website. How to place your site in catalogues and search engines to gain optimum effect. One-to-one marketing and partnership schemes. Finally, numerous links to related websites.
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